Mereo Partners with Cenareo to Bring Yield Management to In-Store Screens
Mereo, the global leader in Yield Management for (D)OOH, is partnering with Cenareo, a leading digital signage and in-store media platform, to help retailers finally monetize their most under-used asset: their screens.
The opportunity retailers are leaving on the table
Retail Media is now a $197 billion market, growing 16% a year. Yet 75–80% of global retail sales still happen in physical stores, while 86% of Retail Media ad inventory is sold online. In-store screens — often the retailer’s single most profitable square meter, with 70–90% gross margins — are still treated as an IT cost center instead of premium media inventory.
The gap isn’t opportunity. It’s the absence of Yield Management: no pricing intelligence, no dynamic pricing strategy, and no way to prove ROI to advertisers.
What the partnership solves
Cenareo brings the distribution layer — reliable, flexible broadcasting across a fleet of screens, with proof of play down to the second. Mereo brings Yield Management — dynamic pricing, planning, and sales forecasting built specifically for (D)OOH and Retail Media.
Together, the two platforms form a closed loop powered by Yield Management:
- Mereo (AdBook/AdYield) applies Yield Management to plan campaigns against advertiser personas, target impact, and revenue objectives, pricing each slot dynamically based on real demand.
- Cenareo executes the campaign across the screen network and returns verified proof of play.
- Impact data feeds back into Mereo’s Yield Management engine, which automatically re-plans any campaign that hasn’t hit 100% of its target — so advertisers only pay for what actually happened.
The result is a turnkey system where Yield Management drives the display, and every second of in-store airtime is automatically priced and sold at its true value.
Why Yield Management matters for retailers
- Stop the “one size fits all” trap. Yield Management delivers tailor-made campaigns that satisfy advertisers and landlords, instead of static loops.
- Guarantee 100% impact. Automated re-planning, driven by Yield Management, ensures every campaign hits its target — and billing can be tied directly to proven impact.
- Capture the margin already on the table. Historical Mereo Yield Management clients have seen revenue uplifts ranging from +1.6% to over +26% simply from smarter pricing and inventory management — no new hardware required.
- Sell like a media company, not a landlord. Yield Management replaces flat rate cards with dynamic, audience-based pricing (Logical Fences, closed-loop measurement).
In their words
“AdBook & Cenareo deliver a tailored solution to truly reach your advertisers’ personas — boosting growth and ROAS with flexible, high-end (D)OOH campaign management.”
“A digital screen is the most perishable product in the world: once a second of airtime passes unsold, it’s lost forever. That’s exactly the problem Yield Management solves — and with the right Yield Management strategy, EBITDA can double.” — Elias Bauguil, CEO, Mereo
“The shift we’re seeing is operational as much as it is financial. When we deploy with a retailer, the question stops being ‘what content do we put on the screens?’ and becomes ‘what’s the yield of each second of airtime?’ Thanks to Yield Management, the CMS isn’t just a publishing tool anymore — it’s an inventory system.” — Béatrice de Rivet, CMO, Cenareo
Missed the live session? Watch the replay
Mereo and Cenareo hosted a live webinar, “Are Your Screens a Source of Profit?”, unpacking why most in-store monetization strategies fail, how Yield Management turns screens into a profit center, and the three activation levers that make it work in practice.
The Mereo Suite for (D)OOH — built around Yield Management — includes AdBook, AdYield, AdVenture, and AdFlow.
About Cenareo
Cenareo is a digital signage and in-store media platform operating in 32 countries with over 350 clients, including L’Oréal. Cenareo helps brands and retailers turn their screen networks into engaging, reliable, and manageable media channels.
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