Author: Federico Fierro

No matter your stack, there’s no reason left to leave revenue on the table.

Early 2026 brought three major moves for Mereo — partnerships with Broadsign, Cenareo, and Moving Walls, each paired with a live webinar on Yield Management for OOH, DOOH, and Retail Media. If you missed them live, the replays are now open to everyone.

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What you’ll get access to

Register once, and unlock all three sessions:

🤝 Broadsign x Mereo

How Yield Management brings dynamic, demand-based pricing to Broadsign’s platform — turning static rate cards into real-time revenue decisions.

🤝 Cenareo x Mereo

Why most in-store monetization strategies fail, how Yield Management turns retail screens into a genuine profit center, and the three activation levers that make it work in practice.

🤝 Moving Walls x Mereo

How airline-style yield principles apply to classic OOH inventory — reducing spill and spoil, improving utilisation, and driving stronger EBIT for media owners and landlords.

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Why it’s worth 35 minutes

Across all three sessions, you’ll see how Mereo’s Yield Management engine — AdBook, AdYield, AdVenture, AdFlow — turns pricing from a fixed, static exercise into a dynamic, data-driven one:

• Move from fixed-rate to demand-aware pricing
• Reduce lost revenue from spill and spoil
• Turn proof of play into automatic re-optimization
• Support stronger revenue, margins, and long-term business value

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Register to watch the replays

Sign up below to receive instant access to all three webinar recordings.

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Prefer to talk it through directly?

If you’d rather skip the replays and go straight to the point — book a short call with our team to see how Yield Management could apply to your inventory.

[Book a Meeting →]

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Related reads

• Broadsign — Mereo
• Cenareo — Mereo
• Moving Walls — Mereo

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Thanks, The Mereo Team

Hello Woohrld,

It is with great joy and excitement that Mereo & Moving Walls are getting engaged!

We bring together two complementary forces, to Increase & Optimize OOH’s revenue, like Yin & Yang.

The result is the ultimate, fully integrated media platform providing advanced Yield management to OOH Media Owners & Landlords, designed to grow their’ EBIT.

The future isn’t predicted. It’s optimized!

The Mereo & Moving Walls Teams 🌍🤝

What you’ll learn:

Out-of-home media is becoming more competitive, more measurable, and more connected to multiple buying channels. For classic OOH media owners, this creates both pressure and opportunity.

This webinar will explore how yield management can help media owners move beyond fixed-rate planning and make better pricing decisions based on demand, seasonality, inventory value, and sales performance.

Using concepts inspired by airline and hospitality revenue management, the session will show how classic OOH inventory can be managed more strategically to reduce lost revenue, improve utilisation, and support stronger EBIT growth.

• YieldSmarter Pricing for Classic OOH fundamentals: Understand how media owners can move from fixed pricing to more flexible, demand-aware pricing strategies.
• Yield Management for Media Owners: Learn how airline-style yield principles can be applied to OOH inventory that is time-sensitive, seasonal, and capacity-limited.
• Reducing Spill and Spoil: Explore how media owners can avoid selling premium inventory too early at low value or leaving valuable inventory unsold.
• Revenue and EBIT Impact: See how better pricing and yield decisions can directly support stronger revenue, profitability, and long-term business value.
• Moving Walls x Mereo Partnership: Discover how Moving Walls’ media infrastructure and Mereo’s yield intelligence can work together to support media owners.
• Pioneer Offer: Learn more about the exclusive Pioneer Offer for selected media owners interested in running a proof of concept.

To receive it, please sign up below:

Mereo Partners with Cenareo to Bring Yield Management to In-Store Screens

Mereo, the global leader in Yield Management for (D)OOH, is partnering with Cenareo, a leading digital signage and in-store media platform, to help retailers finally monetize their most under-used asset: their screens.

The opportunity retailers are leaving on the table

Retail Media is now a $197 billion market, growing 16% a year. Yet 75–80% of global retail sales still happen in physical stores, while 86% of Retail Media ad inventory is sold online. In-store screens — often the retailer’s single most profitable square meter, with 70–90% gross margins — are still treated as an IT cost center instead of premium media inventory.

The gap isn’t opportunity. It’s the absence of Yield Management: no pricing intelligence, no dynamic pricing strategy, and no way to prove ROI to advertisers.

What the partnership solves

Cenareo brings the distribution layer — reliable, flexible broadcasting across a fleet of screens, with proof of play down to the second. Mereo brings Yield Management — dynamic pricing, planning, and sales forecasting built specifically for (D)OOH and Retail Media.

Together, the two platforms form a closed loop powered by Yield Management:

1. Mereo (AdBook/AdYield) applies Yield Management to plan campaigns against advertiser personas, target impact, and revenue objectives, pricing each slot dynamically based on real demand.
2. Cenareo executes the campaign across the screen network and returns verified proof of play.
3. Impact data feeds back into Mereo’s Yield Management engine, which automatically re-plans any campaign that hasn’t hit 100% of its target — so advertisers only pay for what actually happened.

The result is a turnkey system where Yield Management drives the display, and every second of in-store airtime is automatically priced and sold at its true value.

Why Yield Management matters for retailers

• Stop the “one size fits all” trap. Yield Management delivers tailor-made campaigns that satisfy advertisers and landlords, instead of static loops.
• Guarantee 100% impact. Automated re-planning, driven by Yield Management, ensures every campaign hits its target — and billing can be tied directly to proven impact.
• Capture the margin already on the table. Historical Mereo Yield Management clients have seen revenue uplifts ranging from +1.6% to over +26% simply from smarter pricing and inventory management — no new hardware required.
• Sell like a media company, not a landlord. Yield Management replaces flat rate cards with dynamic, audience-based pricing (Logical Fences, closed-loop measurement).

In their words

“AdBook & Cenareo deliver a tailored solution to truly reach your advertisers’ personas — boosting growth and ROAS with flexible, high-end (D)OOH campaign management.”

“A digital screen is the most perishable product in the world: once a second of airtime passes unsold, it’s lost forever. That’s exactly the problem Yield Management solves — and with the right Yield Management strategy, EBITDA can double.” — Elias Bauguil, CEO, Mereo

“The shift we’re seeing is operational as much as it is financial. When we deploy with a retailer, the question stops being ‘what content do we put on the screens?’ and becomes ‘what’s the yield of each second of airtime?’ Thanks to Yield Management, the CMS isn’t just a publishing tool anymore — it’s an inventory system.” — Béatrice de Rivet, CMO, Cenareo

Missed the live session? Watch the replay

Mereo and Cenareo hosted a live webinar, “Are Your Screens a Source of Profit?”, unpacking why most in-store monetization strategies fail, how Yield Management turns screens into a profit center, and the three activation levers that make it work in practice.

📺 Watch the webinar replay

The Mereo Suite for (D)OOH — built around Yield Management — includes AdBook, AdYield, AdVenture, and AdFlow.

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About Cenareo

Cenareo is a digital signage and in-store media platform operating in 32 countries with over 350 clients, including L’Oréal. Cenareo helps brands and retailers turn their screen networks into engaging, reliable, and manageable media channels.