Hello Woohrld,
It is with great joy and excitement that Mereo & Moving Walls are getting engaged!
We bring together two complementary forces, to Increase & Optimize OOH’s revenue, like Yin & Yang.
The result is the ultimate, fully integrated media platform providing advanced Yield management to OOH Media Owners & Landlords, designed to grow their’ EBIT.
The future isn’t predicted. It’s optimized!
The Mereo & Moving Walls Teams 🌍🤝
To celebrate his arrival with all our friends around the world, we organized a virtual gathering. We invite you to watch the 35 minute recording.
What you’ll learn:
Out-of-home media is becoming more competitive, more measurable, and more connected to multiple buying channels. For classic OOH media owners, this creates both pressure and opportunity.
This webinar will explore how yield management can help media owners move beyond fixed-rate planning and make better pricing decisions based on demand, seasonality, inventory value, and sales performance.
Using concepts inspired by airline and hospitality revenue management, the session will show how classic OOH inventory can be managed more strategically to reduce lost revenue, improve utilisation, and support stronger EBIT growth.
- YieldSmarter Pricing for Classic OOH fundamentals: Understand how media owners can move from fixed pricing to more flexible, demand-aware pricing strategies.
- Yield Management for Media Owners: Learn how airline-style yield principles can be applied to OOH inventory that is time-sensitive, seasonal, and capacity-limited.
- Reducing Spill and Spoil: Explore how media owners can avoid selling premium inventory too early at low value or leaving valuable inventory unsold.
- Revenue and EBIT Impact: See how better pricing and yield decisions can directly support stronger revenue, profitability, and long-term business value.
- Moving Walls x Mereo Partnership: Discover how Moving Walls’ media infrastructure and Mereo’s yield intelligence can work together to support media owners.
- Pioneer Offer: Learn more about the exclusive Pioneer Offer for selected media owners interested in running a proof of concept.
Cofounder & Head of Platform Solutions
Moving Walls
Mehul Mandalia is a Co-Founder and Head of Platform Solutions at Moving Walls, a leading software company transforming out-of-home and retail media. Recognized as Digital Person of the Year (2025) and a Rising Star (2024), he is a global thought leader shaping the future of media and technology.
CEO
Mereo
Elias Bauguil is the CEO of Mereo, with over 15 years of experience in Yield Management for the media industry. An engineer by training and former professional athlete, he helps OOH, DOOH, and Retail Media owners turn complex market data into smarter pricing, stronger revenue strategies, and sustainable competitive advantage.
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