Category: News

Every face, every week, has to find its price. Soon, every hour.

Paris has a new landmark. It runs underground, it never sleeps, and Mediatransports has just won the right to sell it. Alexandre Lhuissier, who runs yield management at Mediatransports, explains how he prices every face of the Paris Metro network today in out-of-home (OOH) advertising, and what changes when digital out-of-home (DOOH) brings pricing down to the hour.

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What you’ll hear

• Why the last minute can be an opportunity rather than a discount
• Which products should never be broken up, and why
• How to recover unsold inventory with dynamic pricing, without giving value away
• How to explain a price to a buyer, and make it stick

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Why it’s worth your time

Every media owner sells a fixed capacity. Yield management, also called revenue management, is how that fixed capacity becomes variable revenue, without new screens or new investment. Few teams run OOH and DOOH revenue management at the scale of the Paris Metro: this is a rare look at how it works day to day.

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Yield management in OOH and DOOH: quick answers

What is yield management in out-of-home advertising?

Yield management is the practice of setting the price of each advertising face, period by period, according to demand, so that a fixed inventory generates the highest possible revenue. It is how out-of-home media owners turn a limited number of faces into more sales without adding capacity.

Is yield management the same as revenue management?

In OOH the two terms are used almost interchangeably. Both aim to maximise revenue from a fixed inventory by selling each face at the right price, at the right moment, to the right buyer.

What changes with DOOH?

Digital screens can be sold by the hour or by audience, so pricing moves from a weekly rhythm to a near real-time one. Yield management then becomes a daily discipline for DOOH media owners. Learn more about yield management for media owners.

Get early access

Sign up below and we’ll send you the private link before the public release.

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Prefer to talk it through directly?

Want to see what yield could do for your own inventory? Book a short call with our team.

[Book a Meeting →]

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Related reads

• Broadsign — Mereo
• Cenareo — Mereo
• Moving Walls — Mereo

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Thanks, The Mereo Team

No matter your stack, there’s no reason left to leave revenue on the table.

Early 2026 brought three major moves for Mereo — partnerships with Broadsign, Cenareo, and Moving Walls, each paired with a live webinar on Yield Management for OOH, DOOH, and Retail Media. If you missed them live, the replays are now open to everyone.

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What you’ll get access to

Register once, and unlock all three sessions:

🤝 Broadsign x Mereo

How Yield Management brings dynamic, demand-based pricing to Broadsign’s platform — turning static rate cards into real-time revenue decisions.

🤝 Cenareo x Mereo

Why most in-store monetization strategies fail, how Yield Management turns retail screens into a genuine profit center, and the three activation levers that make it work in practice.

🤝 Moving Walls x Mereo

How airline-style yield principles apply to classic OOH inventory — reducing spill and spoil, improving utilisation, and driving stronger EBIT for media owners and landlords.

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Why it’s worth 35 minutes

Across all three sessions, you’ll see how Mereo’s Yield Management engine — AdBook, AdYield, AdVenture, AdFlow — turns pricing from a fixed, static exercise into a dynamic, data-driven one:

• Move from fixed-rate to demand-aware pricing
• Reduce lost revenue from spill and spoil
• Turn proof of play into automatic re-optimization
• Support stronger revenue, margins, and long-term business value

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Register to watch the replays

Sign up below to receive instant access to all three webinar recordings.

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Prefer to talk it through directly?

If you’d rather skip the replays and go straight to the point — book a short call with our team to see how Yield Management could apply to your inventory.

[Book a Meeting →]

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Related reads

• Broadsign — Mereo
• Cenareo — Mereo
• Moving Walls — Mereo

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Thanks, The Mereo Team

Hello Woohrld,

It is with great joy and excitement that Mereo & Moving Walls are getting engaged!

We bring together two complementary forces, to Increase & Optimize OOH’s revenue, like Yin & Yang.

The result is the ultimate, fully integrated media platform providing advanced Yield management to OOH Media Owners & Landlords, designed to grow their’ EBIT.

The future isn’t predicted. It’s optimized!

The Mereo & Moving Walls Teams 🌍🤝

What you’ll learn:

Out-of-home media is becoming more competitive, more measurable, and more connected to multiple buying channels. For classic OOH media owners, this creates both pressure and opportunity.

This webinar will explore how yield management can help media owners move beyond fixed-rate planning and make better pricing decisions based on demand, seasonality, inventory value, and sales performance.

Using concepts inspired by airline and hospitality revenue management, the session will show how classic OOH inventory can be managed more strategically to reduce lost revenue, improve utilisation, and support stronger EBIT growth.

• YieldSmarter Pricing for Classic OOH fundamentals: Understand how media owners can move from fixed pricing to more flexible, demand-aware pricing strategies.
• Yield Management for Media Owners: Learn how airline-style yield principles can be applied to OOH inventory that is time-sensitive, seasonal, and capacity-limited.
• Reducing Spill and Spoil: Explore how media owners can avoid selling premium inventory too early at low value or leaving valuable inventory unsold.
• Revenue and EBIT Impact: See how better pricing and yield decisions can directly support stronger revenue, profitability, and long-term business value.
• Moving Walls x Mereo Partnership: Discover how Moving Walls’ media infrastructure and Mereo’s yield intelligence can work together to support media owners.
• Pioneer Offer: Learn more about the exclusive Pioneer Offer for selected media owners interested in running a proof of concept.

To receive it, please sign up below:

I’m adYield ooh and I’m thrilled to announce my baby brother, the newest member of our family :

Adyield DOOH for Broadsign !

What you’ll learn:

• Yield fundamentals: Pace, Spill, and Spoil
• Lessons from the airline and hospitality industries
• Revenue optimization strategies for major events like the Olympics or a Celine Dion concert
• How to make a data oriented decisions (like a yield expert)
  (Excel file provided)

To receive it, please sign up below:

Mereo Partners with Cenareo to Bring Yield Management to In-Store Screens

Mereo, the global leader in Yield Management for (D)OOH, is partnering with Cenareo, a leading digital signage and in-store media platform, to help retailers finally monetize their most under-used asset: their screens.

The opportunity retailers are leaving on the table

Retail Media is now a $197 billion market, growing 16% a year. Yet 75–80% of global retail sales still happen in physical stores, while 86% of Retail Media ad inventory is sold online. In-store screens — often the retailer’s single most profitable square meter, with 70–90% gross margins — are still treated as an IT cost center instead of premium media inventory.

The gap isn’t opportunity. It’s the absence of Yield Management: no pricing intelligence, no dynamic pricing strategy, and no way to prove ROI to advertisers.

What the partnership solves

Cenareo brings the distribution layer — reliable, flexible broadcasting across a fleet of screens, with proof of play down to the second. Mereo brings Yield Management — dynamic pricing, planning, and sales forecasting built specifically for (D)OOH and Retail Media.

Together, the two platforms form a closed loop powered by Yield Management:

1. Mereo (AdBook/AdYield) applies Yield Management to plan campaigns against advertiser personas, target impact, and revenue objectives, pricing each slot dynamically based on real demand.
2. Cenareo executes the campaign across the screen network and returns verified proof of play.
3. Impact data feeds back into Mereo’s Yield Management engine, which automatically re-plans any campaign that hasn’t hit 100% of its target — so advertisers only pay for what actually happened.

The result is a turnkey system where Yield Management drives the display, and every second of in-store airtime is automatically priced and sold at its true value.

Why Yield Management matters for retailers

• Stop the “one size fits all” trap. Yield Management delivers tailor-made campaigns that satisfy advertisers and landlords, instead of static loops.
• Guarantee 100% impact. Automated re-planning, driven by Yield Management, ensures every campaign hits its target — and billing can be tied directly to proven impact.
• Capture the margin already on the table. Historical Mereo Yield Management clients have seen revenue uplifts ranging from +1.6% to over +26% simply from smarter pricing and inventory management — no new hardware required.
• Sell like a media company, not a landlord. Yield Management replaces flat rate cards with dynamic, audience-based pricing (Logical Fences, closed-loop measurement).

In their words

“AdBook & Cenareo deliver a tailored solution to truly reach your advertisers’ personas — boosting growth and ROAS with flexible, high-end (D)OOH campaign management.”

“A digital screen is the most perishable product in the world: once a second of airtime passes unsold, it’s lost forever. That’s exactly the problem Yield Management solves — and with the right Yield Management strategy, EBITDA can double.” — Elias Bauguil, CEO, Mereo

“The shift we’re seeing is operational as much as it is financial. When we deploy with a retailer, the question stops being ‘what content do we put on the screens?’ and becomes ‘what’s the yield of each second of airtime?’ Thanks to Yield Management, the CMS isn’t just a publishing tool anymore — it’s an inventory system.” — Béatrice de Rivet, CMO, Cenareo

Missed the live session? Watch the replay

Mereo and Cenareo hosted a live webinar, “Are Your Screens a Source of Profit?”, unpacking why most in-store monetization strategies fail, how Yield Management turns screens into a profit center, and the three activation levers that make it work in practice.

📺 Watch the webinar replay

The Mereo Suite for (D)OOH — built around Yield Management — includes AdBook, AdYield, AdVenture, and AdFlow.

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About Cenareo

Cenareo is a digital signage and in-store media platform operating in 32 countries with over 350 clients, including L’Oréal. Cenareo helps brands and retailers turn their screen networks into engaging, reliable, and manageable media channels.