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Paris has a new landmark
Every face, every week, has to find its price. Soon, every hour. Paris has a new landmark. It runs underground, it never sleeps, and Mediatransports has just won the right to sell it. Alexandre Lhuissier, who runs yield management at Mediatransports, explains how he prices every face of the Paris Metro network today in out-of-home (OOH) advertising, and what changes when digital out-of-home (DOOH) brings pricing down to the hour. What you’ll hear Why it’s worth your time Every media owner sells a fixed capacity. Yield management, also called revenue management, is
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The WOO: Won’t Get Fooled Again?
Optimization, cooperation, and learning: a heritage that fully resonates with
